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The Works of Edgar Allan Poe Raven Edition Volume 4
HOW TO WRITE A BLACKWOOD ARTICLE.
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But the chief merit of the Magazine lies in its miscellaneous articles; and the best of these come under the head of what Dr. Moneypenny calls the bizarreries (whatever that may mean) and what everybody else calls the intensities. This is a species of writing which I have long known how to appreciate, although it is only since my late visit to Mr. Blackwood (deputed by the society) that I have been made aware of the exact method of composition. This method is very simple, but not so much so as the politics. Upon my calling at Mr. B.'s, and making known to him the wishes of the society, he received me with great civility, took me into his study, and gave me a clear explanation of the whole process.
"My dear madam," said he, evidently struck with my majestic appearance, for I had on the crimson satin, with the green agraffas, and orange-colored auriclas. "My dear madam," said he, "sit down. The matter stands thus: In the first place your writer of intensities must have very black ink, and a very big pen, with a very blunt nib. And, mark me, Miss Psyche Zenobia!" he continued, after a pause, with the most expressive energy and solemnity of manner, "mark me! -- that pen -- must -- never be mended! Herein, madam, lies the secret, the soul, of intensity. I assume upon myself to say, that no individual, of however great genius ever wrote with a good pen -- understand me, -- a good article. You may take, it for granted, that when manuscript can be read it is never worth reading. This is a leading principle in our faith, to which if you cannot readily assent, our conference is at an end."
He paused. But, of course, as I had no wish to put an end to the conference, I assented to a proposition so very obvious, and one, too, of whose truth I had all along been sufficiently aware. He seemed pleased, and went on with his instructions.
"It may appear invidious in me, Miss Psyche Zenobia, to refer you to any article, or set of articles, in the way of model or study, yet perhaps I may as well call your attention to a few cases. Let me see. There was 'The Dead Alive,' a capital thing! -- the record of a gentleman's sensations when entombed before the breath was out of his body -- full of tastes, terror, sentiment, metaphysics, and erudition. You would have sworn that the writer had been born and brought up in a coffin. Then we had the 'Confessions of an Opium-eater' -- fine, very fine! -- glorious imagination -- deep philosophy acute speculation -- plenty of fire and fury, and a good spicing of the decidedly unintelligible. That was a nice bit of flummery, and went down the throats of the people delightfully. They would have it that Coleridge wrote the paper -- but not so. It was composed by my pet baboon, Juniper, over a rummer of Hollands and water, 'hot, without sugar.'" [This I could scarcely have believed had it been anybody but Mr. Blackwood, who assured me of it.] "Then there was 'The Involuntary Experimentalist,' all about a gentleman who got baked in an oven, and came out alive and well, although certainly done to a turn. And then there was 'The Diary of a Late Physician,' where the merit lay in good rant, and indifferent Greek -- both of them taking things with the public. And then there was 'The Man in the Bell,' a paper by-the-by, Miss Zenobia, which I cannot sufficiently recommend to your attention. It is the history of a young person who goes to sleep under the clapper of a church bell, and is awakened by its tolling for a funeral. The sound drives him mad, and, accordingly, pulling out his tablets, he gives a record of his sensations. Sensations are the great things after all. Should you ever be drowned or hung, be sure and make a note of your sensations -- they will be worth to you ten guineas a sheet. If you wish to write forcibly, Miss Zenobia, pay minute attention to the sensations."
"That I certainly will, Mr. Blackwood," said I.
"Good!" he replied. "I see you are a pupil after my own heart. But I must put you au fait to the details necessary in composing what may be denominated a genuine Blackwood article of the sensation stamp -- the kind which you will understand me to say I consider the best for all purposes.